Friday, July 17

Scandinavian Minimalism

PLAYSAM of Sweden is a leading design company creating timeless wood collectible toys for the young and young at heart. The Streamliner Classic Car, pictured above, has been selected as Swedish Design Classic by the Swedish National Museum for its inventive style and sleek surface. I fell in love with this design immediately, having been an avid Matchbox and Hot Wheels collector as a child, because of the way they reduce the European car design down to its basic identifiable form.

In addition to the Streamliner, PLAYSAM offers many other fun designs, ranging from convertible cars and baby prams to jet planes and yo-yos. Fun minimalist design at its best.

{all images from}

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