Monday, April 19

New Type on the Rise

It's hardly a surprise when a Hoefler & Frere-Jones typeface gains popularity amongst designers, but the popularity of nine year old Archer has grown faster than many of the faces created by the most famous contemporary foundry in the world. The popularity of Archer is quite interesting, given the slab's quirky terminals and modern but hardly passive shapes. When perusing Archer variants recently on, I noticed that H&FJ recommended a combination of Archer and Verlag.

I have to say, this is a beautiful combination of faces. Check out this pairing courtesy of the wonderful interactive test drive tool on

Hoefler & Frere-Jones' Archer, Light Italic Specimen

Hoefler & Frere-Jones' Verlag, Medium Specimen

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