Letterpress is truly luxurious. It has existed around the world for the last six hundred years, and is a diverse printing method today. Some letterpress shops use traditional hand-fed presses, while others use polymer forms and rotary presses. Both can create exceptional results, but you should expect to pay more for a boutique, hand-fed letterpress printer.
I love letterpress because it celebrates a rich heritage of craftsmanship and is easy to recognize. I happen to like a very deep impression into heavy paper stock, a method that has broken with tradition.
A good printer can work with small serifs and show off exceptional technique by not allowing ink to fill impressions and lose detail.
Letterpress is the right choice when you want to celebrate a certain amount of decadence. You might say that it is the truffle of printing methods!
Posts
No comments:
Post a Comment